Fashion model Sigrid Agren explains she lost 30,000 Instagram followers when she started posting about what she really cares about rather than creating and posting fantasy-inducing images:
I knew that the white sand and turquoise water shot would be popular, especially if I was in it, in a bikini. But what really moved me was that black and white shot of a little boy fishing. What needed to happen happened : the more I posted, really, truthfully, the more my likes and following went down. Obviously my ego got a little bruised and started complaining but I ignored it.
Today I am grateful. I hope that I will keep narrowing my audience and finally find “my” people : the ones I can engage with truthfully. Those who don’t just follow me, those who get me.The day I showed who I was. And lost 30 000 followers 🙂